Identifying the right type of influencer to help your business is one thing, but knowing how to keep hold of them is something different altogether. That being said, we believe that establishing sustained and meaningful relationships with influencers is the best way to achieve your long-term brand goals. So, if you’re looking to get the most out of the influencers that you work with, here are some tips that you can’t afford to ignore.
Value is key
Lots of people fall into the trap of thinking that their relationship with a particular influencer is a one-way street. But in reality, you need to think carefully about the value you’re providing to the influencer. How does it help them to be associated with your brand? Striking a balance between what you expect from an influencer and what you can provide is key, as it will ensure that the relationship isn’t one-dimensional. This will help you build a much more resilient partnership going forward, aligned with both of your goals.
Efficient communication is crucial for the success of any relationship, so you need to make sure that you’re regularly in touch with the influencers you’re working with. If you fail to check in regularly with your influencers and keep them out of the loop, the relationship may quickly deteriorate. Make sure you have a strategy for communicating with your influencers and keep them up to date with any important developments. You never know; a micro-influencer with less than 1,000 followers might become the next big thing – so investing in the relationship early could pay dividends.
Consider an ambassador programme
A great way to boost engagement with influencers is to introduce an ambassador programme. It’s essentially a VIP club of influencers that you know are successful, and it’s a great way to bring them all together in order to build long-term relationships. An ambassador programme is also a great way to reward influencers that you’ve worked with from the very start, and it will also work wonders for the broader profile of your brand. In other words, an influencer ambassador programme can be a real asset to your business.
Sharing is caring
Failing to share the content that your influencers create is a big mistake. In fact, if you fail to share their content, you’re missing out on a goldmine of opportunities. When you share and post content from your influencers, it’s an excellent way to fill out your feed, and it will help to repay the work that your influencers have put into alleviating your brand. There’s also merit in showing your followers proof of your products in action, which is a great way of promoting your products and services with user-generated content. Ultimately, sharing is caring, and if you’re not currently sharing the posts that your influencers create, you’re missing out on a lot of social media potential!
Recap: Bolstering your relationships with influencers
Ultimately, bolstering your relationships with influencers is important for a number of reasons, but primarily, it ensures that you’re getting the most out of your investments. You can follow the tips introduced above to create better relationships with your influencers and improve your content. If you’re looking for more advice on how to improve your use of influencers, reach out to Bark Social for further guidance and support.