With around 1 billion active users, Instagram is one of the biggest social media platforms these days. This number is continuously rising, and more people are jumping on this bandwagon to stay updated. With the massive number of users comes the marketing opportunity for businesses that need more coverage to grow. Companies invest in content marketing and approach highly followed Instagram influencers to promote their services/products.
According to a 2019 survey by InfluencerDB, businesses from around the world spent over $5 billion on influencer marketing. This whopping number shows how beneficial it is to be a niche-specific marketer on Instagram. The same 2019 survey concluded that 1/3 of total Instagram accounts have more than 15000 followers, which puts them in the influencing category.
What do you need to become an Instagram influencer?
If you are good at content creating and engaging the audience, Instagram has a massive number of opportunities for you. Once you start showcasing your content and talent on your account, you’ll earn public attention. This attention increases your reach on the platform, and you earn more followers with time.
Once an account reaches a significant number of followers i.e., 15000, businesses will start noticing it. Since influencer marketing is a win-win for both parties, there is a strenuous competition in it as well. When you are lesser-known, smaller companies will collaborate with you, and the perks will also be lesser.
However, after earning an impressive audience, more significant names will partner with you for their promotions. This field is taking over the marketing world by storm due to its authenticity and reach. People prefer word-of-mouth marketing and first-hand reviews before consulting any service/product; influencer marketing provides them with that.
How to grow your account’s reach?
There has been a massive surge in the number of micro-influencers with the popularity of this technique. Each niche has thousands of specialists, which makes it difficult for newcomers. But that doesn’t mean you cannot reach your goal; it’s still doable. With good content and the right strategies, anyone can become an Instagram influencer and turn this fun platform to a source of earning.
Out of 1.4 million Instagram accounts with over 15000 followers, only 39% are influencer marketers who have taken over the industry for the past few years. To start on this platform, earning followers is the first step. People follow you because of your humor, wit, popularity, skills, and even beauty, which eventually takes you to the limelight.
- Niche-specific content
If you are a makeup artist, making content related to skincare, fashion, and lifestyle will suit you for sure. But if you start doing tech reviews being a makeup blogger, that’s something people won’t expect from you. Mastering one niche, and then reaching the companies related to it is the real deal. Expanding and exploring different genres is always healthy and entertaining for followers.
When you have active communication with your followers, they develop a connection with you, and your words suggestions work like WOM marketing. This engagement will make your account a hot topic, eventually driving the marketers’ attention towards you.
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If you want to become an Instagram influencer, earn followers, and use your platform smartly to lure the businesses. And if you are having trouble increasing your post’s likes, we’d recommend you contact Fluid buzz for a quick and reliable boost in your stats.