Author: Steve G.
You may have considered building an in-house team rather than outsourcing your digital marketing needs. The reasoning is sound. Once the personnel develop their skills, you do not need to spend money to hire outside help to create value for their website and boost their profits.
But you need to account for multiple things when you try to develop an in-house team rather than hiring a digital marketing agency. The amount of work is too gargantuan to be handled by a skeleton crew.
To illustrate, a typical in-house team will consist of:
- The team leader or the creative director
- A graphic designer
- Web developer or designer
- A content creator or copywriter
- Copy editor
- SEO specialist
- Data analyst
- Social media strategist
- Digital marketing specialist
Someone talented can probably take one or two tasks simultaneously, but you cannot expect them to handle all those responsibilities.
Imagine the budget it takes to pay for all their salaries, not to mention the computers and other peripherals you have to buy for their needs?
An in-house team will yield the following benefits:
- Familiarity with your brand and vision
- They do not serve other accounts so they can focus on your needs
- Communication is more consistent because they are under your payroll
Apart from the associated cost of having your in-house team, here is something that you need to keep in mind: there is no guarantee that they will stay.
A simple search will tell you that digital marketers are in demand in Melbourne, which means they typically command a high salary. As such, it will only be a matter of time before your competitor lures in your personnel.
Then you are back to square one.
Benefits of a Digital Marketing Agency
In contrast, by hiring a digital marketing agency, you hit the ground running compared to the in-house team, which may be slowed down by the anticipated learning curve. The outsource specialists already developed the skill set necessary to help you right away. They also have the support of the existing systems and infrastructure from the digital company.
Here are some of the advantages of hiring a digital marketing agency:
You Get Pick to Pick Litter
With countless service providers, you can choose the best one for you. They offer several packages to suit your budget and needs. The best part is that if you feel you are not compatible with one digital agency, you can simply end the contract to select another.
As already mentioned, digital agencies have earned their badge to command higher rates because they deliver results faster than any freelancer or in-house marketing team.
Having work experience in the industry for so long, the digital agency instinctively knows where to position your company to boost your chances of edging out the competition. The company will have a unique insight into online customer behaviour using data analytics. The specialist can then exploit this knowledge to calibrate your campaigns to ensure more sustainable revenues.
If you are lucky, the in-house team may develop the same capabilities and gain the necessary knowledge to match what the digital agency offers. But the process takes time, and time is a luxury that most companies do not have.