SEO is an invaluable tool for any business, especially for those that deal in niche fields like chiropractic. Chiropractic clinics typically offer similar services like massage therapy and acupuncture. To stand out from the competition, it helps to have strong online marketing to make sure you’re seen by a wider range of prospects who can later be converted into paying customers.
When it comes to improving your online marketing, there are some steps to take that can give you better results. It pays to stay informed of the most effective strategies to give yourself an edge over your competitors. Use these strategies for your chiropractic SEO and make yourself more visible to your clients, both old and new.
Focus on local SEO
Local SEO is usually the name of the game when it comes to SEO. As a rule of thumb, you’ll typically get the best results when you focus on improving your visibility on local searches. Local keywords are a vital element of your local SEO strategy. For example, you can use keywords like “back pain in Kitchener” to specify where your business operates. These keywords help Google match your business to search results from users in the local area. These users are the most likely and natural patients, so it pays to target them specifically in your marketing.
To make the most of your local keywords, you can find useful places in your content to insert them for maximum effect. Sprinkling them organically through the body of your content is one approach, but you can also include them in your titles, meta descriptions, and headers. These locations are particularly effective at getting the attention of users and search engines. Placing these keywords here is a great way to hint at what your content has to offer without giving everything away.
Claim your Google My Business Listing
One of the easiest ways to give your business more exposure is to secure your Google My Business listing. Updating your listing is great for helping you appear on more search results, specifically those in your local area. The listing contains relevant information about your business, including your address, contact details, and operating hours. All this information is designed to help Google understand your business better. It also makes it much easier for your site to show up on searches relevant to your niche and location, allowing you to grab the attention of more prospects.
The trick to using a GMB listing is to ensure that all your information stays updated, especially after major changes like moving to a new location. As a rule of thumb, check your listing every few months to make sure the information stays correct. Having accurate information that reflects your business is key to getting your customers to visit your site and contact you, so it’s crucial that information stays up-to-date and factual at all times.
Create plenty of quality content
A common piece of advice you’ll hear in online marketing circles is “content is king.” Think of your content as an additional service you can offer your patients, above and beyond the services you regularly offer. Most people turn to Google to find thorough, specific answers to their questions. That’s where your content comes in; your content offers those answers, allowing you to offer a hand and share your expertise when your customers need it most. Not only is it a great way to be of service to your clients, it’s also a great way to build trust and goodwill. Keeping your audience satisfied is a great way to get people to keep coming back and keep your business in their minds when they need the services you provide.
The trick is to keep creating content regularly to make sure Google has its eye on you. Maintaining a regular release schedule is a great way to let Google know you’re active and constantly working to supply your users with the answers they’re looking for.
When it comes to content, most people think of written blog posts, but the modern internet gives you your pick of formats to choose from (be it images, videos, or podcasts). Videos in particular are an effective medium for content marketing. They’re a simple, hands-on way of conveying information, making them easy for your audience to digest. Experiment with a variety of formats to find your voice and an approach that appeals to your client base.
Interact with other blogs
Another way to leverage your quality content is to get it published on someone else’s blog. Supposing that someone in your niche has a large following of their own, you could drive some of that traffic toward your site if they hosted some of your content. The trick is to provide high-quality content; by providing that content for free, other blogs may be open to sharing it on their sites. It’s ultimately a win-win situation for you and the other blog. They get to give their audience relevant information, you get to direct some of their traffic your site’s way.
Keep an eye out for blogs in the industry that accept guest posts to find a platform to share your content. In the case of a chiropractor in Oshawa, you may want to check medical- and therapy-related blogs to see if they’re open to hosting guest content. Many sites feature publication guidelines to help you. Follow those guidelines carefully to improve your chances of getting published.
Keep active on social media
One great way to increase your site traffic is to meet your customers where they like to hang out. In the case of online marketing, that means finding the social media platforms they favour most and setting up shop there. Ramping up your social media efforts is a great way to reach new users and build some brand awareness.
The trick to using social media properly is remembering to provide value first. Most users use social media for entertainment, not to be sold to. Take care to present your content as a way to help your audience to make them more amenable to what you have to offer. Useful content from your blog or images of your staff having fun are great ways to break the ice and start building a relationship with your customers. It also pays to be cooperative with those you meet online. Reply to people you meet online and repost their content. Not only is it being polite, it also makes a good impression and helps build those all-important relationships.
SEO is one of the most effective tools in any business’ marketing arsenal, but it pays to know how to use it to get the most out of it. Whether you choose to handle your SEO on your own or turn to a marketing agency for affordable SEO packages, it’s a good idea to educate yourself to improve how you approach your marketing. Keep these tips in mind to help you develop your strategy and start attracting more customers to your site.